Monday, June 07, 2010

Omnivision Launches 5MP 1.4um BSI SoC

PR Newswire: Omnivision introduced a complete 5MP SOC camera solution aimed at the high-volume AF camera phone market. Built on OmniVision's 1.4-micron OmniBSI technology, the new OV5640 is optimized to offer a cost-effective, complete camera solution for still photography and 720p/60fps or 1080p/30fps HD video in camera phones. The 720p/60 HD video is captured in full field of view with 2 x 2 binning. Additionally, a unique post-binning re-sampling filter function removes zigzag artifacts around slant edges and minimizes spatial artifacts to deliver even sharper, crisper color images.

"Industry analysts predict that one-third of mobile phones will employ cameras with 5-megapixel resolution by 2012. Consequently, there is an increasing need for performance worthy of a 5-megapixel camera at cost levels that meet the requirements of the mainstream market," explained Vinoo Margasahayam, product marketing manager for OmniVision.

The OV5640 is available in CSP, RW and COB packaging options and is sampling now. It is expected to enter mass production in the second half of 2010.

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